Wednesday, November 23, 2011

Advertorial - My Goodness, My Guinness

If you've ever had the pleasure of a cool dark fresh pint of Guinness. carefully poured and topped with the trademark creamy head, you have lasted a part of history. Though many beer labels are known for their history, you'd be hard-pressed to find a beer with a grander journey than Guinness. Guinness's story, it's legend, is steeped in is 250 year old history in Dublin, Ireland. This beer has inspired true loyalty among is drinkers. It is the most popular alcoholic beverage in Ireland and is famous throughout the world for is taste, appearance, quality and distinction. Guinness has become more than just a beer for is loyal Irish patrons, it has become an iconic symbol for Ireland.

In 1759 Arthur Guinness started brewing his ale at the St. James Gate brewery in Dublin, Ireland where he took out an astonishing 9,000 year lease for 45 British pounds per year. Since then, the St. James Gate brewery has become a historically significant landmark for Ireland. drawing thousands of visitors a year and still operating as a brewery today. Upon visiting the brewery in person, guests are treated to a tour of the history. ingredients and legends of Guinness. Arguably one of the more interesting parts of the tour includes the wall of Guinness bottles down throughout the ages from the very first batch to the current incarnation. You can visibly see the evolution of the branding through packaging and labeling, including the arrival of the iconic Brian Born harp in 1862, now both a symbol of Ireland and of its most beloved export.

The craft of making a perfect draught of beer and the specific way it is to be poured are part of the Guinness dedication to quality. In pubs across Ireland and around the world people watch in baited anticipation as their freshly poured Guinness sets so that they get that immaculate taste.

The history and consistency ofthe Guinness brand has made it what it is today, a beer an entire nation has claimed as is own. A point of pride and a national symbol for 250 years and many more to come. So next time you are in an Irish pub, order up a Guinness and see why it has been around so long.

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