This is web copy that I did for the award-winning design agency, Cinnamon Toast New Media. They wanted fresh, concise copy that evoked not only what they do, but their company culture, passion for their art, and the impact their work would have on a brand.
www.cinnamontoastnewmedia.com
We are not a bakery. We use passion, technology and a strategic approach to take your business to the next level. We nurture and create memorable brands so that everything you do leaves an impression. It's as simple as that.
CULTURE
We remember what our mothers taught us, we play nice and share.
We have an obsession with great style and innovative design.
We maintain a healthy balance between working hard and playing hard.
We are passionate about working with you, not just for you.
We don't take anything lying down, we put up our dukes and tackle a challenge.
We are above average because we need to be, and so do you.
Turn back now
Unless you're ready to take your brand to the next level.
It’s easy to be average. That’s why everyone’s doing it. We do it a little differently.
Connecting your brand to the public is about being more than average. You need to be unforgettable. You need to create a lasting relationship between you and your audience. You can’t do that if you are merely adequate.
We go above average, way above average — we take it to awesome.
It’s what your brand deserves and we won’t settle for less, neither should you.
We take the time to listen to your story so that we can tell it through extraordinary design and outstanding execution, making the connection between business and emotion. We nurture brands, growing business and relationships and matching them with engaging imagery. We’re passionate about working with you, not just for you.
If you haven’t turned back yet you’re on the right path. We love working with people who share our vision for making things extraordinary. If you share our vision of going above and beyond to take it to the next level, we want to work with you. You’re already a head above the rest.
Awesome is just around the corner. Fill out our online questionnaire and let’s get started.
BRONWYN MONDOUX
{ Creative Director }
Bronwyn is the intrepid leader of the Cinnamon Toast team. She is a graduate of Ryerson University with a Bachelor degree in Fine Arts. Bronwyn's exceptional leadership skills and innovative creative vision make her an incredibly valuable asset to the Cinnamon team. Bronwyn is fun-loving and full of surprises, keeping things fresh in the Cinnamon Toast office. She is a driven entrepreneur, a onesie enthusiast, and best of all, a dedicated mom.
ALIX MITCHELL
{ Design Thinker }
Alix Mitchell is one of the valued and talented design experts at Cinnamon Toast. She is a graduate of the revered 3 year graphic design program at Algonquin College. Alix is dedicated to her craft, with advanced technical skills combined with her original creative and mad production skills. Alix is known for her wit, determination and being a virtuoso in the kitchen. When she`s not hard at work for the Cinnamon team, you can find her relaxing on the couch sandwiched between her Rottweilers, Oscar and Skye.
BEVERLY HYATT
{ Design Thinker }
Beverly Hyatt was born a design thinker. Her boundless creativity and eye for design, on top of a deep passion for her art, make her an integral part of the design team at Cinnamon Toast. She is a graduate of the 3 year graphic design program at Algonquin College. Bev has an eye for fashion and interior design and loves discovering new music to jam to. She is infamous for her talents at karaoke and doing the robot. Beverly is inseparable from the love of her life, her cat Tickles.
LAUREN REID
{ Office Superstar }
Lauren Reid is Cinnamon's office super star, a role not to be taken lightly. Lauren is the organizational glue that holds the whole operation together, using her undeniable skills at maintaining schedules, establishing a smooth workflow, and ensuring key deadlines are met. She is known for being the friendly and empathetic voice at the other end of the Cinnamon Toast office phone. An ideal day off for Lauren would include delicious Mexican food, Nanaimo bars and her beloved cat Dexter.
SEAN VINCENT
{ Design Thinker }
Like the other skilled design thinkers at Cinnamon Toast, he is a graduate of the 3 year graphic design program at Algonquin College. Sean has a fresh take on design and an authentic creative outlook, making him an exciting addition to the talent at Cinnamon Toast. Sean appreciates serious style, from Obnoxious Beats to lowered cars, and killer threads. His friends will tell you he's a funny guy and makes a great stir fry. One of Sean's favourite parts of the Cinnamon offices are the furry friends that keep him company while he works.
www.cinnamontoastnewmedia.com
We are not a bakery. We use passion, technology and a strategic approach to take your business to the next level. We nurture and create memorable brands so that everything you do leaves an impression. It's as simple as that.
CULTURE
We remember what our mothers taught us, we play nice and share.
We have an obsession with great style and innovative design.
We maintain a healthy balance between working hard and playing hard.
We are passionate about working with you, not just for you.
We don't take anything lying down, we put up our dukes and tackle a challenge.
We are above average because we need to be, and so do you.
Turn back now
Unless you're ready to take your brand to the next level.
It’s easy to be average. That’s why everyone’s doing it. We do it a little differently.
Connecting your brand to the public is about being more than average. You need to be unforgettable. You need to create a lasting relationship between you and your audience. You can’t do that if you are merely adequate.
We go above average, way above average — we take it to awesome.
It’s what your brand deserves and we won’t settle for less, neither should you.
We take the time to listen to your story so that we can tell it through extraordinary design and outstanding execution, making the connection between business and emotion. We nurture brands, growing business and relationships and matching them with engaging imagery. We’re passionate about working with you, not just for you.
If you haven’t turned back yet you’re on the right path. We love working with people who share our vision for making things extraordinary. If you share our vision of going above and beyond to take it to the next level, we want to work with you. You’re already a head above the rest.
Awesome is just around the corner. Fill out our online questionnaire and let’s get started.
BRONWYN MONDOUX
{ Creative Director }
Bronwyn is the intrepid leader of the Cinnamon Toast team. She is a graduate of Ryerson University with a Bachelor degree in Fine Arts. Bronwyn's exceptional leadership skills and innovative creative vision make her an incredibly valuable asset to the Cinnamon team. Bronwyn is fun-loving and full of surprises, keeping things fresh in the Cinnamon Toast office. She is a driven entrepreneur, a onesie enthusiast, and best of all, a dedicated mom.
ALIX MITCHELL
{ Design Thinker }
Alix Mitchell is one of the valued and talented design experts at Cinnamon Toast. She is a graduate of the revered 3 year graphic design program at Algonquin College. Alix is dedicated to her craft, with advanced technical skills combined with her original creative and mad production skills. Alix is known for her wit, determination and being a virtuoso in the kitchen. When she`s not hard at work for the Cinnamon team, you can find her relaxing on the couch sandwiched between her Rottweilers, Oscar and Skye.
BEVERLY HYATT
{ Design Thinker }
Beverly Hyatt was born a design thinker. Her boundless creativity and eye for design, on top of a deep passion for her art, make her an integral part of the design team at Cinnamon Toast. She is a graduate of the 3 year graphic design program at Algonquin College. Bev has an eye for fashion and interior design and loves discovering new music to jam to. She is infamous for her talents at karaoke and doing the robot. Beverly is inseparable from the love of her life, her cat Tickles.
LAUREN REID
{ Office Superstar }
Lauren Reid is Cinnamon's office super star, a role not to be taken lightly. Lauren is the organizational glue that holds the whole operation together, using her undeniable skills at maintaining schedules, establishing a smooth workflow, and ensuring key deadlines are met. She is known for being the friendly and empathetic voice at the other end of the Cinnamon Toast office phone. An ideal day off for Lauren would include delicious Mexican food, Nanaimo bars and her beloved cat Dexter.
SEAN VINCENT
{ Design Thinker }
Like the other skilled design thinkers at Cinnamon Toast, he is a graduate of the 3 year graphic design program at Algonquin College. Sean has a fresh take on design and an authentic creative outlook, making him an exciting addition to the talent at Cinnamon Toast. Sean appreciates serious style, from Obnoxious Beats to lowered cars, and killer threads. His friends will tell you he's a funny guy and makes a great stir fry. One of Sean's favourite parts of the Cinnamon offices are the furry friends that keep him company while he works.
Like most people who live in urban areas I have experienced Guerilla marketing, although in Ottawa it doesn’t seem too abundant to be what I would consider invasive. Most of the Guerilla marketing techniques I’ve experienced in Ottawa were on billboards, transit or the sides of buildings and were more in the category of creative outdoor advertising. When I was visiting New York City, particularly in Time Square, one of the most famous areas for outdoor advertising, I found the ads overwhelming. The P. Diddy ad for Sean Jean is most prevalent. Here the ad world has created a tourist destination for ads. Seeing the latest outdoor and guerilla advertising compete for attention in this area has become a novelty for travellers and is rarely considered negative. It makes me wonder what NYC would look like without the ads. A lot less colourful certainly. And is that a good or bad thing for NYC? I think most of us have accepted it for what it is.