Copywriters: Disappearing into Obscurity or More Relevant than Ever?

Image courtesy of Just2Shutter freedigitalphotos.net For better or worse the glamorous days of the cocktail swilling, designer suit wearing, fast talking Madison Avenue copywriters are behind us. Copywriters, in the classic sense, are a dying breed. The position of the traditional copywriter is being eclipsed by a newer,...

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By phyatt with 1 comment

Social Media’s Impact on Marketing

The use of social media has become ubiquitous in business strategy, incorporated in marketing plans from multinational corporations to mom & pop doughnut shops. It has gotten to the point that if your business doesn’t have a social media presence it seems suspect, a sign that you don’t have the resources or are simply behind the times. For...

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