Under: Video of the week
By phyatt with No commentsSaturday, November 26, 2011
Wednesday, November 23, 2011
Advertorial - My Goodness, My Guinness
If you've ever had the pleasure of a cool dark fresh pint of Guinness. carefully poured and topped with the trademark creamy head, you have lasted a part of history. Though many beer labels are known for their history, you'd be hard-pressed to find a beer with a grander journey than Guinness. Guinness's story, it's legend, is steeped...
Tuesday, November 15, 2011
Attack of the Guerrilla
Like most people who live in urban areas I have experienced Guerilla marketing, although in Ottawa it doesn’t seem too abundant to be what I would consider invasive. Most of the Guerilla marketing techniques I’ve experienced in Ottawa were on billboards, transit or the sides of buildings and were more in the category of creative outdoor advertising....
Wednesday, August 3, 2011
State of the Union, Слепой художник, and Time Travellers
In an exercise to get the creative juices flowing I have just written a silly short story involving 5 elements as suggested by some Twitter friends. The 5 things I've included were : A presidential State of the Union address, sheepdogs, blind artists, 5-HT receptors, and time travel. Special thanks to @_finn, @djbarbie and @s0up for their contribution....
Tuesday, August 2, 2011
Sweet Emotions
Creating a brand is a difficult, well-thought-out process involving many layers of strategy and purpose. When a brand is presented to the public we either embrace it, loathe it or it falls somewhere in between indifference and tolerance. But branding becomes emotional for the consumer. We get attached to our favourite brands, forming relationships...
